Alex Heffron

Co-Founder

With a degree in natural health and a passion for making a difference, Alex imagined Vitality TV as a place where the public can discover that getting and staying healthy can be fun. As a recovered junk food and sugar addict he is a poster child for VTV’s healthy weight loss programme. Alex is a fierce advocate for a fair and ethical food system, Swansea’s answer to Jamie Oliver and a keen sportsman.

In August 2014 Alex left VTV for some serious travelling with his girlfriend Sam - they bought a one way ticket to Rio so we're looking forward to hearing about their adventures.