Water needs a whole new mindset. It's the one resource upon which everything else depends and although it covers 70% of the world's surface, just 3% of all the water on the planet is fresh, meaning the rest is salt water and not drinkable. And what has technically always been considered a renewable resource it is increasingly under pressure.
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We live in a throwaway culture here in Europe and the US under the illusion that waste is OK as long as we recycle. And if we're honest, this suits us just fine because it requires very little extra effort. Instead of putting our rubbish in the black bin, we put it in the green, brown, pink or [insert colour according to your local council here] bins and think no more about it - we can feel virtuous, we've done our part, now our empty cans will magically be turned into a shiny new aeroplane - go us!
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